Wearable Augmented RealityTech And Feeling Low
I met up last night with a buddy of mine who is doing his MBA. I’ve had a burning idea for mobile a augmented reality application for awhile now and wanted to run it past him. Trouble is having a good idea is not enough. Yes the technology is cool, but how will you educate people to use the camera on their smartphones as a way to retrieve information? It’s not just about killer services, it’s also about what do I really need to know right now and how will my smartphone help me.
A lot of the demos we see today involve markers and displaying an image when they are view through a device. The Mini demo is a classic example (see here) But do you really see a world where people are taking out their smartphones on the train to work, just to look at feature rich advertisements in the magazine they are reading?, and if they are is that a sustainable business or will it become a fad? (that wasn’t my idea by the way)
I left my buddy feeling somewhat dejected but at the same time I had a lot of food for thought on what consumers really want and why augmented reality would be useful.
It would be cool to meet up with other augmented reality enthusiasts in London sometime. As the blog gets more established (we are 3 days old at the moment) we’ll sort out an augmented reality fest in a bar one evening for a night of cool demos, development, industry thoughts and what not. I’ll even try to get some industry experts along.
In the meantime, drool over what life would be like if we had wearable augmented reality technology.