Everyone including Eminem is jumping on the augmented reality band wagon at the moment.

I don’t know if it’s me but this competition has been promoted really poorly. Maybe it’s just the marketing manager part of me that thinks they could have done a lot more with promoting it but it’s the first I’ve heard of it. I thought that perhaps because I live in sunny Blighty (England) and the competition was a US only event that news hadn’t filtered this far, but it’s been picked up only today on Twitter so it seems like a lot of people are only just hearing about it. Great as the competition closes today.

You would have thought a major artist like Eminem getting behind the technology would have generated some web buzz.

The competition involved printing out the Eminem E logo and painting it as it revolved.

Eminem Augmented Reality Screencast from Outside Line on Vimeo.

You can test it here

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