My mother always told me ‘don’t play with your food’. Papa John’s are encouraging you to do exactly that with their augmented reality pizza box.

This is an excellent idea of blending AR with advertising and an engaging user experience. You place the box under your webcam and take the AR car for a test drive. On the way you can earn discount vouchers for future pizza. It’s not quite GTA but a cool idea.

You can test the demo here

Made me hungry and its only 9am. Its pizza allowed for breakfast?

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