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Mobilizy Shape The Future Of Augmented Reality

Submitted by on Wednesday, 23 September 2009No Comment

The press release from Mobilizy (the guys behind wikitude) was released yesterday. I have to admit that I didn’t see that one coming. For those that missed it, Mobilizy have proposed the creation of an open Augmented Reality Markup Language (ARML) to the AR Consortium. The framework covers displaying geographical annotations and location specific data within an augmented reality browser applications. What will that mean to you and me? Well the obvious benefits are an open standard will ensure that all augmented reality data could be accessed on any browser application.
Think of all those Points Of Interest (POIs) that you have for your GPS, you don’t have to hunt around for POIs that match you device, they just work. Because the POIs are an agreed standard anyone can create them and anyone can use them, the same goes for the proposed ARML standard, anyone will be able to create lists of their favorite things and make them available to other augmented reality users which can be used regardless of the application or device.

Augmented Reality Markup Language (ARML)


The full press release can be found at:
Mobilizy will be at the Over The Air Event event this Friday (25th Sept) held at Imperial College in London, so it will be an excellent chance to meet up with them and ask them questions.
An introduction to the ARML specification is available here:,, but if your keen to get involved they are offering limited access to the preview version their upcoming ARML browser. If you want early access or have additional questions about ARML you can contact them directly at:

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