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New Augmented Reality Trading Cards Are Topps

Submitted by on Thursday, 24 September 20093 Comments

One of my first posts back in May when this blog was only a few weeks old was about the 3D trading cards from Topps. At the time Topps had released augmented reality baseball trading cards that you could interact with rather than just marvel at. The premise was you buy the Topps trading card, get it home and visit the website, hold up the trading card to your webcam and you get to play as the baseball player on the card. Pretty sweet. As a kid we use to collect trading cards and stick them in albums and that would be the end of it.

Hot off the heels of that success, Topps and Total Immersion announced today that they have extended the range of trading cards to cover football. The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.

Every pack of Topps 2009 Football contains one interactive code card.  Fans log on to www.toppstown.com, enter the Topps 3D Live section and select the player on the code card.  Once the player is selected and the program is initialized, it’s time for the snap from center.  When the card is held under a webcam, the quarterback springs to life, onscreen.  Fans control the action with a few keystrokes.

If you’re into football, baseball or just looking for something cool then it’s well worth picking up a pack to play. Be sure to checkout the Topps 3D cards website- www.toppstown.com

Being in the UK I’m more in to soccer but I have been to an (American) football game. Many years ago I went to see the Seattle Seahawks, sadly it was 3 hours out my life that I’ll never see again but the cheerleaders were a big plus point. I also went to see a baseball game, Boston Red Sox. I was sitting above the exit and accidental kicked half a pint of Guinness over the edge. Unfortunately it landed on some guy walking up the stairs. Dripping with Guinness and red with rage he was screaming at the guy next to me blaming him for the incident why I cried with laughter. Sorry dude.

If we could have some Topps cards for soccer that would be cool.

Full press release from Topps & Total Immersion

TOPPS AND TOTAL IMMERSION HUDDLE UP,

UNVEIL ‘3D LIVE’ FOOTBALL CARDS: NFL QUARTERBACKS ON

VIRTUAL GRIDIRON COME TO LIFE VIA AUGMENTED REALITY

Cards Build on Game-Changing Introduction of 3D Live Baseball Cards,

Enable Kids and Collectors to Play Ball with the Pros at ToppsTown.com

LOS ANGELES and NEW YORK (September 23, 2009) – If the prospect of being a Monday morning quarterback every day of the week grabs you, you can now get in the game, thanks to the Topps Company, Total Immersion and the magic of augmented reality.

The two companies today introduced “Topps 3D Live” football trading cards featuring star National Football League quarterbacks who come to play, at www.toppstown.com, Topps’ virtual sports community.

Building on the success of its groundbreaking 3D Live baseball cards for Topps, Total Immersion, the global leader in augmented reality, is bringing Ben Roethlisberger, Tom Brady, Eli and Peyton Manning, Donovan McNabb and other star quarterbacks to life in 3D, for  the 2009 NFL season.

Topps, the leading creator and marketer of sports and related cards, is delivering a new level of interactive gameplay via the new football cards, introducing a highly engaging experience where virtual components are merged into a live video stream in real time.

The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.

Every pack of Topps 2009 Football contains one interactive code card.  Fans log on to www.toppstown.com, enter the Topps 3D Live section and select the player on the code card.  Once the player is selected and the program is initialized, it’s time for the snap from center.  When the card is held under a webcam, the quarterback springs to life, onscreen.  Fans control the action with a few keystrokes.

“With 3D Live NFL cards, Topps is continuing to innovate, bringing greater interactivity to game play for fans and collectors alike,” said Steve Grimes, Chief Digital Officer, Topps.  “We’re fans of augmented reality, and the quarterback game we’ve developed with Total Immersion is simple, engaging and fun.”

“Marrying football with augmented reality was a natural after the game-changing success of Topps 3D Live baseball cards,” said Bruno Uzzan, CEO and co-founder, Total Immersion (www.t-immersion.com).  “These cards put fans in the huddle with their favorite NFL quarterback, and demonstrate yet again how augmented reality gets the consumer into the action like nothing else.  That’s the kind of engagement that AR delivers consistently.”

3D Live augmented reality football cards are the newest attraction at Topps Town, an online sports community. The site was unveiled in June 2008 as part of the iconic company’s plans to expand into the digital space.  Topps was recently named the exclusive card supplier to Major League Baseball.

About The Topps Company, Inc.

Founded in 1938, Topps (www.topps.com) is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, NFL, NBA, and other trading cards, sticker album collections, and collectible games. The company’s confectionary brands include “Bazooka” bubble gum, “Ring Pop,” “Push Pop,” “Baby Bottle Pop,” and “Juicy Drop Pop” lollipops.  In June 2008, Topps unveiled ToppsTown (www.toppstown.com), the first online sports community for kids, bringing the popularity of trading cards with the exploding world of web-based social networking.

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality.  Through its patented D’Fusion™ technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream.  Leading the augmented reality category since 1999, the company maintains a presence in Europe and the U.S., and supports a network of partners worldwide

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