GetFugu Logo Recognition For Android And iPhone
I have avoid blogging about GetFugu for a few weeks now, the last few times I looked at their website it wasn’t working, but now they seem to have sorted that problem out.
Solutions that use markers to give you your information about a product or service are interesting but in reality how easy is it to go into a brand like Coke and say ‘hey we have a great idea, every time someone takes a picture of your logo we can send them to your website or give them special promotions’. I’m sure they’d say that’s cool, at least up until the point where you tell them they have to embed a new special logo (marker) with each of their products in the future. It becomes a hard sell at that point.
GetFugu gets around this problem by recognising actual logos rather than rely on markers, you point your iPhone or Android camera at a logo, and if they have it in their database then they can give you more information. For branding it has huge potential as nothing special is required, it’s instantly compatible with all existing material that has the clients logo.
In it’s current form it’s a bit limited and probably has more potential for advertises than usefulness for consumers like you or me. Very few times do I find the need to take a picture of a logo. But it has potential for expansion, I’m sure they have plans to tie in promotion discounts, if you take a picture of beers you could be offered a discount.
Here are some items I’d like to see for future version:
- Take a picture of any product. I could be out shopping and take a picture of a bottle of wine and get more info about the product (Wine.Com have an api hint hint)
- Weight watchers would be an interesting use case, take a picture of a food box and see it’s calorie content/daily points etc.
- Expanding the weight watchers theme, if I scan the product before I eat it, it adds the details to my daily food intake list.
That’s just a couple of random ideas, I’m sure you have more.
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