The differences I see are, Layar’s business is providing an augmented reality browser and working with developers to build their own layers, so we see layers from everything from bell ringing locations to locations of tourist attractions.

Yell on the other hand are a yellow pages company with listings of thousands of businesses so they’ll have no interest in 3rd party layers and will focus on promoting their local search aspect, eg finding a local restaurant.

I think Yell will have more in common with the Yelp browser.
From the video it looks like they have done reasonable job with the UI, but from my first browser head to head having good data is critical or the app is next to useless.

I checked out your Augmented Pro site, nice site.

Lester