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Home » Campaigns, News, TI, web

Total Immersion: Coca-Cola Zero | Avatar Promo

Submitted by on Tuesday, 8 December 20095 Comments

Afternoon all, and a BIG hello from your new blogger! I’m Nitin and I’ll be helping Lester out on the site. I look forward to bringing you news, reviews and views on everything augmented reality.

For those of you who regularly visit the site, you’ll be familiar with Total Immersion and their fantastic 3D augmented reality web demos. Their latest work is for a joint promotion of Coke Zero and the upcoming hit movie Avatar.

This is a really great example of how augmented reality can be used in marketing campaigns; coupling a massive brand, with an upcoming hit movie and new technology that has been getting a lot of mainstream press recently. The great thing about this advert, is that is shows consumers how simple augmented reality can be to engage with. I expect that soon we will be in a place where markers will be picked up by webcams as flawlessly as we see in this video, and that no additional programs will have to be installed, and started in order to engage with rich, augmented reality media.

So, without more delay, here is the video in all its augmented reality glory:

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  • Tweets that mention Total Immersion: Coca-Cola Zero | Avatar Promo | Augmented Planet -- said:

    [...] This post was mentioned on Twitter by Augmented Planet and Nitin Samani, Get to the Future. Get to the Future said: Total Immersion: Coca-Cola Zero | Avatar Promo – #AR #AUGMENTEDREALITY #avatarmovie rt @AugmentedPlanet [...]

  • Vedavyas said:
  • Vedavyas said:

    Nice post thanks.

  • anime said:

    In Australia, the company created a false front controversial group to promote the product, a campaign of outdoor graffiti online and spam (which promotes a fake blog) was created by Coca-Cola and designed to attract your target audience. Once exposed, consumer advocates assaulted misleading campaign and established the Zero Coke Movement to comment on the ethics of the activities of Coca-Cola.

  • Robert said:

    thank you very much for this post!

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