AR Browsers

News covering geo-tagging and location aware applications


The latest news and gossip for iPhone users


News relating to mobile augmented reality


Rants and raves on augmented reality


All things relating to augmented reality and the web

Home » Campaigns, News, web

Augmented Reality – Playing with your food

Submitted by on Wednesday, 28 April 20102 Comments

honeyarIf someone had told me back in April last year when I started this blog that I would be talking about breakfast cereal in a blog dedicated to augmented reality, I would had said they were two shredded wheat short of a breakfast. Still it’s a funny old world.

Not so long back there was a breakfast cereal that contained an augmented reality game on the back of the box. Keeping up the trend Boffswana have created a game for Saatchi & Saatchi NY and their client General Mills that enables kids to get a healthy breakfast and more importantly, 15 minutes of gaming before they go off to school.

Seriously though, the video below which I assume is the TV ad looks pretty impressive. When I go out to the US in June to speak at the are2010 event I’ll be picking up a box. (Further below is a link to play the game).

Honey Heist

Honeyway Train

Play Honey Defender now by visiting: (you can print a marker from the site).

Did you like this? Share it:

Facebook comments:


Leave your response!

You must be logged in to post a comment.