Augmented Reality Marketing - Guinness

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Augmented Reality Marketing – Guinness

Submitted by lester on Wednesday, 12 May 20103 Comments

Guinness has just completed a campaign in Ireland to promote the Six Nations Rugby Cup. The game featured head tracking augmented reality to create a player avatar that placed the player directly into the game.

It looks awesome. From what I can see, sadly the game was only used in 100 pubs in Ireland during the Rugby so we have lost the chance to try it. Perhaps we’ll see an adaptation for the World Cup next month.

Guinness Area 22

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3 Comments »

Augmented Reality Marketing – Guinness | Augmented Reality said:

[...] View full post on Augmented Planet [...]

- 13 May 2010 at 4:36 am

AVerschueren said:

Looks awesome! Looking forward to see the adaption for the World Cup next month.

- 14 May 2010 at 8:07 pm

Marketing tips for augmented reality developers | Augmented Reality said:

[...] Augmented Reality Marketing – Guinness [...]

- 31 July 2010 at 1:07 pm

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