AR Browsers

News covering geo-tagging and location aware applications


The latest news and gossip for iPhone users


News relating to mobile augmented reality


Rants and raves on augmented reality


All things relating to augmented reality and the web

Home » Campaigns, News

Tissot Augmented Reality Shopping Campaign

Submitted by on Thursday, 13 May 20103 Comments

tissotAt yesterdays Augmented Planet event in London, the guys from Holition demo’ed their excellent augmented reality marketing campaign that enables you to try on watches and jewellery before you buy. The campaign is running live in Selfridges on Oxford Street where they have placed hi-tech touch screens and staff are handing out wristbands with markers to passers by.

Users who take part are able to try on the range of Tissot watches by holding up their wrist to the camera and seeing the watch appear on their wrist.

The campaign at Selfridges runs from 13th – 27 May and if I remember correctly, just by taking part you can win a watch.

The campaign is an excellent use of augmented reality marketing providing an interactive experience to engage with users, its safe to say that the demo had the wow factor yesterday, I highly recommend giving the demo a try and experiencing it for yourself. If you can’t make it down to Oxford Street and you still want to try the demo, just visit and follow the instructions.

Watch the demo

Did you like this? Share it:

Facebook comments:


Leave your response!

You must be logged in to post a comment.