Tissot Augmented Reality Shopping Campaign
At yesterdays Augmented Planet event in London, the guys from Holition demo’ed their excellent augmented reality marketing campaign that enables you to try on watches and jewellery before you buy. The campaign is running live in Selfridges on Oxford Street where they have placed hi-tech touch screens and staff are handing out wristbands with markers to passers by.
Users who take part are able to try on the range of Tissot watches by holding up their wrist to the camera and seeing the watch appear on their wrist.
The campaign at Selfridges runs from 13th – 27 May and if I remember correctly, just by taking part you can win a watch.
The campaign is an excellent use of augmented reality marketing providing an interactive experience to engage with users, its safe to say that the demo had the wow factor yesterday, I highly recommend giving the demo a try and experiencing it for yourself. If you can’t make it down to Oxford Street and you still want to try the demo, just visit www.tissot.ch/reality/ and follow the instructions.
Watch the demo