Articles Archive for June 2010
The whole ambush marketing thing is interesting, what happens if I go to the World Cup and use a product like TagDis and leave a graffiti tag to say ‘Drink Pepsi’ rather than Coke. The tag is left in virtual space but who controls that, who would even know? In the future will we see teams of branding police patrolling venues with mobile devices looking for virtual tags and advertising? Perhaps they already are.
The IBM Seer application is ‘the’ essential application for tennis fans attending Wimbledon this year. If you haven’t heard of Seer, it tells you everything you need to know about what is happening at Wimbledon. And when we say everything we really mean everything.
I came across an augmented reality demo a few weeks back that showed real-time tracking of players in a football game to show when they strayed offside. Assuming it is real, the most interesting bit is that the description says ‘based on Layar technology’
What has surprised me more than anything has been the lack of activity around augmented reality from the adult entertainment industries. Augmented reality would appear to be the ideal next generation technology that enables users to control their own movies but there is a distinct lack of content. So to answer the question, why is the adult entertainment industry not on the augmented reality bandwagon, we decide to ask the question to Quentin at Pink Visual, one of the leading mobile erotica companies around.
Every now and then an augmented reality concept will popup that you know will never see the light of day no matter how much you want it. AR Monopoly is a good example of what looks like a university project based around the famous board game.
Apple have opened up the iPhone camera API for developers, July promised to be an interesting month and we should see some interesting applications being made available. The first of which is Flying Legends a natural feature recognition flight sim
Seeing how a particular outfit will suit you is just one aspect of creating desirability in store and converting a user from a ‘tryer’ to a ‘buyer’. Many people would be forgiven for thinking that augmented reality is just an in-store sales gimmick, however unless you are in the retail business it’s easy to forget the potential cost saving such a system can bring.
Our research showed that there were 338 applications listed as ‘augmented reality applications’, plus we found a further 42 applications that were not listed as augmented reality applications but we included in our data. The total applications included in the data is 380 applications.
If you have played Pandemica or Arcade Reality then the game is very similar, only this time instead of pitting your wits against an Alien attack you’ll be fighting for survival against hordes of ghosts who’ll attack you with their ectoplasm.
The battle lines are drawn. Dig out your spray cans and spray your neighbours house with graffiti, team up with your friends to become the neighbourhood graffiti king.
I have been meaning to write about Microsoft Tags for a while, and since yesterday I was on a rant about QR Codes now is as a good a time as ever. Microsoft Tags and QR Codes are like peas in a pod. Both offer you dynamic links so you can update where the code points and both can give you rich stats enabling you to the monitor the efficiency of your campaign and well as track the geographic location of your visitors. So what’s so different about Microsoft Tags?