The Mobile Augmented Reality Competitive Landscape
Last week I spoke at the ARE2010 event in Santa Clara. Event wise it was excellent, great to meet up with so many people from the industry and see what they are working on. I have a list of things to write about, but this week I am speaking at a few events in London so still writing slides. In the meantime, my talk last week was on the iPhone augmented reality competitive landscape. A PDF of my slides can be found here.
Below is some highlights from the talk and a quick overview of the data in general. The data takes into account iPhone augmented reality applications published up until 30th May 2010.
Our research showed that there were 338 applications listed as ‘augmented reality applications’, plus we found a further 42 applications that were not listed as augmented reality applications but we included in our data. The total applications included in the data is 380 applications.
Augmented reality applications published by date
Note that the applications pre Sept 09 were probably existing applications that had augmented reality functionality added (eg Yelp) rather than applications being listed for the first time with augmented reality functionality. If I remember correctly, Apple only allowed augmented reality browsers to be published in September last year which accounts for the sharp increase in applications
Applications published by AppStore category
The problem with using the AppStore categories for any kind of analysis is there is no consistency where developers publish their applications. Consider these browsers and their published category:
- Robotvision – Navigation
- Yell Labs – Lifestyle
- Layar – Reference
- Wikitude – Travel
To normalize the data we re-categorised every application
Applications published by normalized category
Notice now that Browsers are the top category of augmented reality applications and not navigation applications. We also broke down what each application does into sub categories.
Continued on page 2 – see below
Pages: 1 2