Since developers don’t necessary make the best marketers, today I thought I would offer up some quick start marketing tips for developers who have created their augmented reality application and want a head start with the marketing

On Monday I received a call from the BBC here in the UK, asking if I was interested in taking part in a program about augmented reality and mobile gaming. Yesterday I found myself at the BBC studios in London being plied with makeup and taking part in a short interview on what augmented reality is and what it means to game developers. After that it was a trip down to the Blue Peter Gardens to so some filming of demos.

The Augmented Planet blog is now available as an iPhone application. Readers can now keep up to date with augmented reality news and content directly on their device.

The touch sensitive screen replaces the printed store guide that shoppers use to navigate around a mall. It works by projecting an interactive display on a screen. As the screen is touch sensitive, shoppers are able to pull up information about stores along with floor plans.

Since every shopper is a different hight, it automatically detects the viewer’s height and calibrates itself accordingly.

An interesting look at the differences between augmented reality applications running on the iPhone 3 and on the iPhone 4. The use of the gyroscope and retina display really makes a noticeable difference

Interesting video from Bonfire Social Media and David Elchoness, CEO/Co Founder of Tagwhat on their augmented reality browser.

Nokia entered the augmented reality gaming market with a game called ‘Conspiracy For Good’. The game developed in conjunction with Tim Kring (the director of Heroes), sees players pit their wits against a corrupt company, using their Nokia device players can take on assignments in their city to help bring the company down.

The problem with history is it’s in the past. Take a trip to a famous battlefield and you get to look around bleakly at the surroundings while trying to imaging what it would have been like during the battle. Augmented reality presents a solution where people can experience the battle for themselves.

Greeting cards have evolved over the past few decades from their “simple” paper and ink origins to today’s technical wonders with metallic foils, 3D panels, and music-playing chips.

Symbian owners looking for augmented reality applications have a ray of sunshine this morning. Optricks Media have just released their first augmented reality game for 5th edition Symbian devices.

The game titled AR! Pirates is a natural feature tracking game where you use your phones camera to battle the attacking pirates hell bent on stealing your treasure.

If you’re a golf fan and looking for that extra edge out on the course then augmented reality could provide an answer. Golfscape is an iPhone application that comes with the course details for over 35,000 golf courses worldwide. Using the application you are able to see the course overview, hazards, distance to the green etc and make a better choice of club.

The Ben & Jerry’s Scoop of Happiness iPhone application is officially the first standalone natural feature tracking application to be released for the iPhone. It also has the honour of being the first natural feature tracking application to be used by a major brand.

Toozla the audio based augmented reality browser for the iPhone has been released in beta for Android owners.

June was a busy month for iPhone developers, with 42 new augmented reality applications being published to the Apple App Store. In addition, there were 57 updates to existing augmented reality application over the month.

If you’re looking for your first demo of feature tracking for the iPhone (I’m pretty sure the feature is also there for junaio Android users) then make sure you have junaio installed, go to the featured channel and click the GLUE demo option.

Natural feature tracking is going to be big and take the mobile world by storm. At Augmented Planet we think what while iOS3 represented the year of the augmented reality browser, iOS4 will become the year of the natural feature tracking application.

These are just some of the scenarios that natural feature tracking makes possible, and hopefully we can expect in the future:

Android owners have been able to enjoy natural feature recognition applications for sometime. Recently Zenitum where showing off their Space InvadAR game, but beyond that, for some strange reason despite developers having full access to the camera we haven’t seen a huge number of natural feature recognition games arriving on the platform

The most popular genre of augmented reality games so far are those that require you to pan around and flight the aliens, ghosts, slime or whatever else comes at you from all sides. With iOS4 opening the camera API for developers we’ll start to see image recognition games making an appearance very soon.