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Augmented reality and the shopping mall of the future

Submitted by on Thursday, 22 July 20105 Comments

Interesting augmented reality proof of concept from Intel.

The touch sensitive screen replaces the printed store guide that shoppers use to navigate around a mall. It works by projecting an interactive display on a screen. As the screen is touch sensitive, shoppers are able to pull up information about stores along with floor plans.

Since every shopper is a different hight, it automatically detects the viewer’s height and calibrates itself accordingly.

The sound in the video is a bit crap, but the technology is an interesting glimpse on how shopping trips to the local mall will be in the not so distant future.

Intel POC

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