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Augmented reality and the shopping mall of the future

Submitted by on Thursday, 22 July 20104 Comments

Interesting augmented reality proof of concept from Intel.

The touch sensitive screen replaces the printed store guide that shoppers use to navigate around a mall. It works by projecting an interactive display on a screen. As the screen is touch sensitive, shoppers are able to pull up information about stores along with floor plans.

Since every shopper is a different hight, it automatically detects the viewer’s height and calibrates itself accordingly.

The sound in the video is a bit crap, but the technology is an interesting glimpse on how shopping trips to the local mall will be in the not so distant future.

Intel POC

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4 Comments »

  • Tweets that mention Augmented reality and the shopping mall of the future | Augmented Planet -- Topsy.com said:

    [...] This post was mentioned on Twitter by lester madden, Jose Marmolejos. Jose Marmolejos said: RT @AugmentedPlanet: Augmented reality and the shopping mall of the future http://ow.ly/2fkym #augmentedreality #ar [...]

  • David J Lowe said:

    This is incredible and I pray this technology is incorporated in the future. It reminds me of Spielberg’s vision in ‘Minority Report’. You watched that a few years ago thinking it was an impossible dream. Yet now, a few years later, here we are contemplating it in shopping malls.

  • augmented-reality.net said:

    Augmented reality and the shopping mall of the future – Augmented Planet…

    nteresting augmented reality proof of concept from Intel. The touch sensitive screen replaces the printed store guide that shoppers use to navigate around a mall. It works by projecting an interactive display on a screen. As the screen is touch sensiti…

  • Augmented reality and the shopping mall of the future « TVisio Broadcast said:

    [...] how shopping mall will be in the future? lot of deals, lot of shops and lot of #augmentedreality!Via http://www.augmentedplanet.com GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); [...]

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