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The worlds largest augmented reality project

Submitted by on Monday, 16 August 201016 Comments

If you want to use augmented reality to visualize what that new sofa will look like in your living room you simply print a marker, place it on the floor and point your webcam.

André Fogaça who works in marketing for a construction company called Rossi based out in Brazil liked the idea of using augmented reality to help potential customers visualize their product, the only problem was the product is the latest city skyscraper development.

An A4 sized marker viewed through an iPhone clearly wasn’t going to be enough to help potential buyers see what the Fibrasa Connection  development will look like before its even built, so they created the worlds largest augmented reality marker, laid it out where the tower will be located, and then hired a helicopter equipped with a notebook and camera to fly over the site.

The result is a life sized tower and a place in the Guiness Book of Records for the worlds largest example of augmented reality. Fantastic stuff!

The Fibrasa Connection project

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  • Tweets that mention The worlds largest augmented reality project | Augmented Planet -- Topsy.com said:

    [...] This post was mentioned on Twitter by Wade A. Inganamort, Ian 'Cat' Vincent, Augmented Planet, Raphael Raphael, Wilhelm Bielert and others. Wilhelm Bielert said: The next big topic.. The worlds largest augmented reality project: If you want to use augmented… http://bit.ly/adj54G #Augmented #Reality [...]

  • remcovrOOm said:

    mucho cool!

  • anna said:

    Excelente!!!!!!!!!!!!!!!!!!!!!

  • Silvio Pires said:

    Olha o cara!!!! Bela sacada… parabéns!!!!

  • The Worlds Largest Augmented Reality Project « Bite This said:

    [...] Via: Augmented Planet [...]

  • The worlds largest augmented reality project | Vodule said:

    [...] Read the article at Augmented Planet [...]

  • 10,000 Sq. Ft. Augmented Reality Marker Sets Guinness World Record | GeekBeat.TV said:

    [...] (Via Guinness World Records and Augmented Planet) [...]

  • Watch This Skyscraper Appear Out Of Thin Air | Gizmodo Australia said:

    [...] look like. The result: a 360-degree, 3D rendering that beats the heck out of a pile of blueprints. [Augmented Planet via Geekosystem] Tagged:ararchitectureaugmented realitybuildingsclipsdesignfibrasa [...]

  • La marca más grande de realidad aumentada recrea un rascacielos | TecnoBLog said:

    [...] Para ello filmó desde un helicóptero la marca del suelo. El resultado: una reconstrucción de 360 grados sobre el terreno real. Cuando se curren un poco más las texturas, será difícil ver la diferencia entre los edificios reales y los añadidos por ordenador. —Javier G. Pereda [Augmented Planet] [...]

  • André Fogaça said:

    Hi Guys! A small correction:
    I developed this project and I’m no architect Königsberger Vannucchi. I work in marketing for construction company (Rossi)! Best regards

  • La marca más grande de realidad aumentada recrea un rascacielos | Ultimos Avances said:

    [...] Para ello filmó desde un helicóptero la marca del suelo. El resultado: una reconstrucción de 360 grados sobre el terreno real. Cuando se curren un poco más las texturas, será difícil ver la diferencia entre los edificios reales y los añadidos por ordenador. —Javier G. Pereda [Augmented Planet] [...]

  • lester said:

    @Andre – thanks for the correction. Sorry, I saw your email but just got around to making the correction now. I hope its accurate now.

    Keep us updated with any other AR projects you put together.

    Lester

  • La marca más grande de realidad aumentada recrea un rascacielos | Noticias de tecnología said:

    [...] Para ello filmó desde un helicóptero la marca del suelo. El resultado: una reconstrucción de 360 grados sobre el terreno real. Cuando se curren un poco más las texturas, será difícil ver la diferencia entre los edificios reales y los añadidos por ordenador. —Javier G. Pereda [Augmented Planet] [...]

  • Der größte Augmented Reality Marker kommt aus Brasilien | avameo said:

    [...] ist das Ganze wenig spektakulär, da wir ja bereits von markerlosen AR-Technologien berichteten.via augmentedplanet und gizmodo.deKategorie:Augmented Reality, Innovationen, Trends Stichworte:Augmented Reality, [...]

  • augmented-reality.net said:

    The worlds largest augmented reality project -| Augmented Planet…

    If you want to use augmented reality to visualize what that new sofa will look like in your living room you simply print a marker, place it on the floor and point your webcam. André Fogaça who works in marketing for a construction company called Rossi …

  • Augmented Planet Readers Choice Awards 2010 | Augmented Planet said:

    [...] The worlds largest augmented reality project [...]

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