The worlds largest augmented reality project
If you want to use augmented reality to visualize what that new sofa will look like in your living room you simply print a marker, place it on the floor and point your webcam.
André Fogaça who works in marketing for a construction company called Rossi based out in Brazil liked the idea of using augmented reality to help potential customers visualize their product, the only problem was the product is the latest city skyscraper development.
An A4 sized marker viewed through an iPhone clearly wasn’t going to be enough to help potential buyers see what the Fibrasa Connection development will look like before its even built, so they created the worlds largest augmented reality marker, laid it out where the tower will be located, and then hired a helicopter equipped with a notebook and camera to fly over the site.
The result is a life sized tower and a place in the Guiness Book of Records for the worlds largest example of augmented reality. Fantastic stuff!
The Fibrasa Connection project
Related posts you may like:
[...] This post was mentioned on Twitter by Wade A. Inganamort, Ian 'Cat' Vincent, Augmented Planet, Raphael Raphael, Wilhelm Bielert and others. Wilhelm Bielert said: The next big topic.. The worlds largest augmented reality project: If you want to use augmented… http://bit.ly/adj54G #Augmented #Reality [...]
mucho cool!
Excelente!!!!!!!!!!!!!!!!!!!!!
Olha o cara!!!! Bela sacada… parabéns!!!!
[...] Via: Augmented Planet [...]
[...] Read the article at Augmented Planet [...]
[...] (Via Guinness World Records and Augmented Planet) [...]
[...] look like. The result: a 360-degree, 3D rendering that beats the heck out of a pile of blueprints. [Augmented Planet via Geekosystem] Tagged:ararchitectureaugmented realitybuildingsclipsdesignfibrasa [...]
[...] Para ello filmó desde un helicóptero la marca del suelo. El resultado: una reconstrucción de 360 grados sobre el terreno real. Cuando se curren un poco más las texturas, será difícil ver la diferencia entre los edificios reales y los añadidos por ordenador. —Javier G. Pereda [Augmented Planet] [...]
Hi Guys! A small correction:
I developed this project and I’m no architect Königsberger Vannucchi. I work in marketing for construction company (Rossi)! Best regards
[...] Para ello filmó desde un helicóptero la marca del suelo. El resultado: una reconstrucción de 360 grados sobre el terreno real. Cuando se curren un poco más las texturas, será difícil ver la diferencia entre los edificios reales y los añadidos por ordenador. —Javier G. Pereda [Augmented Planet] [...]
@Andre – thanks for the correction. Sorry, I saw your email but just got around to making the correction now. I hope its accurate now.
Keep us updated with any other AR projects you put together.
Lester
[...] Para ello filmó desde un helicóptero la marca del suelo. El resultado: una reconstrucción de 360 grados sobre el terreno real. Cuando se curren un poco más las texturas, será difícil ver la diferencia entre los edificios reales y los añadidos por ordenador. —Javier G. Pereda [Augmented Planet] [...]
[...] ist das Ganze wenig spektakulär, da wir ja bereits von markerlosen AR-Technologien berichteten.via augmentedplanet und gizmodo.deKategorie:Augmented Reality, Innovationen, Trends Stichworte:Augmented Reality, [...]
The worlds largest augmented reality project -| Augmented Planet…
If you want to use augmented reality to visualize what that new sofa will look like in your living room you simply print a marker, place it on the floor and point your webcam. André Fogaça who works in marketing for a construction company called Rossi …
[...] The worlds largest augmented reality project [...]
Leave your response!
iPhone »
Traveller AR First Look
When you load the Traveller AR game its clear to see where the inspiration has come from. The game is very Elite like, you start with a basic ship, travel between the numerous space stations located in the galaxy while trading cargo in an attempt to build up your money and to equip your ship.
Opinion »
Zugara Interview: The Future of Shopping
Zugara are the leaders in augmented reality ecommerece, we take the time to catch-up with them and quiz them about their Webcam Social Shopper application and the future of AR shopping on the internet.
web »
Change The Way You Shop With Webcam Social Shopper
Some years back I went to the first ARE event in San Mateo I had the pleasure of meeting with the guys from Zugara and seeing a live demo of their Webcam Social Shopper application. …
Follow Augmented Planet on
Events
Featured AR Events
Blogroll
News Archive
Developer
My Tumblr
11 Amazing Augmented Reality Ads
via @AugmentedAdvert:
01/31/12
Most Commented
Entries (RSS) | Comments (RSS)