We have spoken about tryvertising before on Augmented Planet. Tryvertising if you are not familiar with the term enables a consumer to become familiar with a product without actually owning it. Augmented reality is a classic enabler with many solutions out there, for example you can see how a sofa will look in your living room without buying it, try a camera, or even test a 3D TV.

ISMAR2010 is taking place in Korea in just a few short weeks and in addition to the main Science and Technology Program, the Arts, Media and Humanities Program are running a couple of competitions for the creative types.

Augmented reality accelerometer games continue to be all the rage for mobile developer. One of the latest additions to the genre for iPhone owners is Look-Up which gives players the opportunity to fight off the ever present threat of invading aliens.

To give consumers a taste of the new Scion 2011tC which is hitting the market on October 1st, Scion created an augmented reality game where players take control of the new tC and steer it around a virtual city full of obstacles designed to slow the driver down.

It’s interesting how advertisers are using augmented reality as a marketing vehicle to promote their products and build engaging content for consumers. One of the latest examples is the Audi layer developed by AR Door and Russian advertising agency, Rodnaya Rech.

Chatterbucks is a new iPhone application that uses natural feature tracking to identify £5 and £10 banknotes from the UK. Once identified a speech bubble appears giving Her Majesty the opportunity to deliver a personalised message to the viewer.

Popcode is a new free SDK that has been released by Extra Reality Limited here in the UK. The Popcode SDK contains everything that a developer needs to build their own natural feature recognition applications for the Popcode client available

These special stamps celebrate the 50th anniversary of the building of British Rail’s last steam locomotive Evening Star Royal Mail. When activated using the junaio augmented reality browser available free for iPhone and Android users, users are able to watch a short video of Bernard Cribbins exciting the poem ‘Night Mail’.

A must read if you are building augmented reality applications. What are your legal obligations, what happens if you fail to meet them and who will know? We talk to the Pillsbury Virtual World & Video Game attorneys Sean F. Kane and John L. Nicholson to get the inside scoop on what every developer needs to know about the law.

Finding a decent drink is easy, but thanks to the new augmented reality application you can now find a decent pub that servers Bulmers Cider and has a garden where you can sit outside and enjoy your drink in the sun.

Like most augmented reality applications the functionality is simple, it will use your current location to inform you what pubs are around you, and as you hold your phone up you’ll see the locations of the pubs in the camera window giving you the general direction.

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Over the last month, mtrip augmented reality city guides have been appearing in the iPhone appstore, so last week was a good a time as ever to take the London guide out on a road.