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Home » Archive by Month

Articles Archive for September 2010

Online virtual dressing room
Tuesday, 28 Sep, 2010 – 14:03 | 4 Comments
Online virtual dressing room

We have spoken about tryvertising before on Augmented Planet. Tryvertising if you are not familiar with the term enables a consumer to become familiar with a product without actually owning it. Augmented reality is a classic enabler with many solutions out there, for example you can see how a sofa will look in your living room without buying it, try a camera, or even test a 3D TV.

ISMAR2010 Competitions
Monday, 27 Sep, 2010 – 12:46 | One Comment
ISMAR2010 Competitions

ISMAR2010 is taking place in Korea in just a few short weeks and in addition to the main Science and Technology Program, the Arts, Media and Humanities Program are running a couple of competitions for the creative types.

Look-Up the Aliens are coming
Monday, 27 Sep, 2010 – 11:55 | One Comment
Look-Up the Aliens are coming

Augmented reality accelerometer games continue to be all the rage for mobile developer. One of the latest additions to the genre for iPhone owners is Look-Up which gives players the opportunity to fight off the ever present threat of invading aliens.

All-New Scion tC AR Game
Wednesday, 22 Sep, 2010 – 17:49 | 3 Comments
All-New Scion tC AR Game

To give consumers a taste of the new Scion 2011tC which is hitting the market on October 1st, Scion created an augmented reality game where players take control of the new tC and steer it around a virtual city full of obstacles designed to slow the driver down.

Audi A1 Layer Marketing Campaign
Wednesday, 22 Sep, 2010 – 16:35 | One Comment
Audi A1 Layer Marketing Campaign

It’s interesting how advertisers are using augmented reality as a marketing vehicle to promote their products and build engaging content for consumers. One of the latest examples is the Audi layer developed by AR Door and Russian advertising agency, Rodnaya Rech.

Money Talks with AR
Monday, 20 Sep, 2010 – 11:22 | 5 Comments
Money Talks with AR

Chatterbucks is a new iPhone application that uses natural feature tracking to identify £5 and £10 banknotes from the UK. Once identified a speech bubble appears giving Her Majesty the opportunity to deliver a personalised message to the viewer.

Popcode natural feature recognition SDK
Wednesday, 8 Sep, 2010 – 12:00 | One Comment
Popcode natural feature recognition SDK

Popcode is a new free SDK that has been released by Extra Reality Limited here in the UK. The Popcode SDK contains everything that a developer needs to build their own natural feature recognition applications for the Popcode client available

The worlds first augmented reality stamp
Wednesday, 8 Sep, 2010 – 11:23 | 8 Comments
The worlds first augmented reality stamp

These special stamps celebrate the 50th anniversary of the building of British Rail’s last steam locomotive Evening Star Royal Mail. When activated using the junaio augmented reality browser available free for iPhone and Android users, users are able to watch a short video of Bernard Cribbins exciting the poem ‘Night Mail’.

Legal Aspects of Augmented Reality Development
Tuesday, 7 Sep, 2010 – 13:08 | 3 Comments
Legal Aspects of Augmented Reality Development

A must read if you are building augmented reality applications. What are your legal obligations, what happens if you fail to meet them and who will know? We talk to the Pillsbury Virtual World & Video Game attorneys Sean F. Kane and John L. Nicholson to get the inside scoop on what every developer needs to know about the law.

Bulmers Cider Pub Finder
Tuesday, 7 Sep, 2010 – 11:14 | 2 Comments
Bulmers Cider Pub Finder

Finding a decent drink is easy, but thanks to the new augmented reality application you can now find a decent pub that servers Bulmers Cider and has a garden where you can sit outside and enjoy your drink in the sun.

Like most augmented reality applications the functionality is simple, it will use your current location to inform you what pubs are around you, and as you hold your phone up you’ll see the locations of the pubs in the camera window giving you the general direction.

Lost emails please resend
Tuesday, 7 Sep, 2010 – 10:37 | No Comment
Lost emails please resend

General apologies if you have sent me email over the last few weeks and not heard back.  I did a spring clean on my inbox and inadvertently deleted some unread emails.
I try to respond to …

mtrip Augmented Reality City Guides
Wednesday, 1 Sep, 2010 – 12:22 | 2 Comments
mtrip Augmented Reality City Guides

Over the last month, mtrip augmented reality city guides have been appearing in the iPhone appstore, so last week was a good a time as ever to take the London guide out on a road.