Buzz Lightyear Gets The AR Treatment
Optricks Media have created a couple of augmented reality experiences for Cartamundi and Disney/Pixar. The first experience is a Buzz Lightyear photo booth where you can have your picture taken with Buzz. You just print the special marker and hold it up to the webcam and away you go
For your photo opportunity, take a look at: www.disney.co.uk/advertising/cartamundi/photobooth
The second experience is the Buzz Lightyear blast off game where you play the part of Buzz (who else) and use the special Buzz cards to control the character. The cards are part of the Toy Story 3 Metal Tin Card Game Gift Set available for £9.99. If you have little Buzz fans in your family, it could be an interesting stocking filler.
Buzz Blast Off