Early last year we were lucky enough to have Holition, a leading provider of online interactive marketing and retail solutions at an Augmented Planet event in London. At the event Holition showed off their augmented reality campaign developed for Tissot that enabled users to try on high value wrist watches.

The campaign was being run in conjunction with Selfridges where passers by could try on their very own Tissot watch courtesy of a marker, webcam and the magic of augmented reality.

Tissot were so happy with the results that they have now extended the application to support a range of ladies watches. If you missed the campaign the first time around, or want to see some of the new range then take a look at www.tissot.ch/reality The watches are very impressively detailed.

Tissot campaign in action

Related posts you may like:

1. Tissot Augmented Reality Shopping Campaign
2. The Gorillaz – Plastic Beach Augmented Reality Campaign
3. Fight against domestic violence with AR
4. Find your perfect TV using AR
5. Readers Choice Awards 2010 Winners