junaio Redefining Interactive TV
I have to admit that that it’s not very often someone throws me a complete and utter curve ball and I see something that I never even considered before. After a while you start to think you have seen it all, but the junaio browser wins the January prize for the most innovative use of augmented reality.
The new junaio channel works in conjunction with a popular German TV show called ‘Galileo’. Viewers watching the show are able to interact with the program by using the junaio client and by pointing their smartphone at the TV screen.
During the Galileo program questions are displayed on the screen. Unlike most interactive programs that require you to SMS an expensive number and wait several hours for the result, when the junaio enabled program asks the viewer a question the viewer simply points their smartphone at the screen. The junaio channel which uses natural feature tracking recognises the question; it is then transferred to the viewer’s smartphone. Once on the smartphone the viewer can select the answer without having to send an expensive text. In addition real-time feedback can be provided so it’s great for interactive TV quiz shows. For example, play along to who wants to be a millionaire at home and get instant feedback, even compete with other players watching the same show.
As Peter Meier, CTO of metaio points out, it’s not just about quizzes. The same technology could be used to enable viewers to receive recipes as the chief is making a dish. It’s definitely an interesting idea to enable views to interact with the TV. Take a look at the video of the solution in action. (Video Link)
What TV program would you like to see made interactive this way?