AR Browsers

News covering geo-tagging and location aware applications


The latest news and gossip for iPhone users


News relating to mobile augmented reality


Rants and raves on augmented reality


All things relating to augmented reality and the web

Home » Campaigns, News, TI, web

Tron Augmented Reality Demo

Submitted by on Wednesday, 19 January 20114 Comments

Expresso Design a digital creation agency based in Italy have put together the ultimate experience to enable everyone with a web camera to experience a high speed light cycle battle.

The campaign is of course based around the Disney blockbuster Tron Legacy. The demo features a rather snazzy augmented reality aspect that lets you experience scenes from the movie. As usual, printing a marker and holding it up to the webcam will result it an engaging AR experience. Unusually however the Tron campaign supports multiple markers. Hold an individual light cycle marker up to the webcam will enable you to view a light cycle in 3D while the rider patiently waits for action. Put the counterpart marker next to it however and both riders jump on their light cycles and race. The augmented reality has been developed on the Total Immersion platform and has been is implemented very well indeed. Give it a go, it’s definitely one of those demos you are going to be showing around the office today.

AR Tron

You can demo for yourself by visiting the website. Its in Italian but easy enough to figure out. Look for Realta Aumentata and then Scopri la Realta aumentata the rest is obvious. To save yourself sometime, you can print the marker from here. Just hold it up to your webcam.

Great augmented reality demos and lessons in Italian, what more do you need from a blog?

Cheers to Francesca for the heads-up.

Did you like this? Share it:

Facebook comments:


  • Tweets that mention Awesome Tron Augmented Reality Demo | Augmented Planet -- said:

    [...] This post was mentioned on Twitter by fredherrera, Expresso Design, Wilhelm Bielert and others. Wilhelm Bielert said: The next big topic.. Tron Augmented Reality Demo: Expresso Design a digital creation agency … #Augmented #Reality [...]

  • 185 – Coffee Madness | Dogear Nation » Podcast said:

    [...] 3-D Internet (hyper)Augmented (hyper)Reality — Is this our future?  – epredator AugTronmented Reality — epredator Visualization helmet or if you don’t want a Mac Classic aquarium [...]

  • Stephan Y. Davidson said:

    .AR Tower Defense game on the smartphone uses …Augmented reality AR is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by sensory input such as sound or graphics. It is related to a more general concept called in which a view of reality is modified possibly even diminished rather than augmented by a computer. The term augmented reality is believed to have been coined in 1990 by Thomas Caudell working at .

  • Geneva Y. Hawkins said:

    Thats one form of augmented reality — the field is of course physically there but the lines are superimposed over it for us to see at home on the TV…To celebrate the launch of their platform String Labs recently released a showcase app free download on the that demonstrates several games and ideas which use Strings AR engine. This isnt the first AR app on the store by a long shot but Strings play is a platform one not a one-off app or feature in an app…String aims to provide developers with the easiest-to-use and fastest augmented reality SDK on the market. Its currently only available for developers but it will soon be ready for Android and other platforms. Generally I think augmented reality is overblown and not all that helpful but the developers of Where To?

Leave your response!

You must be logged in to post a comment.