Tron Augmented Reality Demo
Expresso Design a digital creation agency based in Italy have put together the ultimate experience to enable everyone with a web camera to experience a high speed light cycle battle.
The campaign is of course based around the Disney blockbuster Tron Legacy. The demo features a rather snazzy augmented reality aspect that lets you experience scenes from the movie. As usual, printing a marker and holding it up to the webcam will result it an engaging AR experience. Unusually however the Tron campaign supports multiple markers. Hold an individual light cycle marker up to the webcam will enable you to view a light cycle in 3D while the rider patiently waits for action. Put the counterpart marker next to it however and both riders jump on their light cycles and race. The augmented reality has been developed on the Total Immersion platform and has been is implemented very well indeed. Give it a go, it’s definitely one of those demos you are going to be showing around the office today.
You can demo for yourself by visiting the website. www.iptvcinema.it/tron Its in Italian but easy enough to figure out. Look for Realta Aumentata and then Scopri la Realta aumentata the rest is obvious. To save yourself sometime, you can print the marker from here. Just hold it up to your webcam.
Great augmented reality demos and lessons in Italian, what more do you need from a blog?
Cheers to Francesca for the heads-up.