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Red Bull Racing – Amazing Augmented Reality Game

Submitted by on Monday, 21 March 20113 Comments

I have seen some interesting augmented reality games that use markers enabling you build a custom game environment. Augmented Reality Tower Defender for Symbian and Drift from Slapdown Games are two that spring immediately to mind. Red Bull however have taken the concept to an entirely new dimension

I have to admit when the press release arrived in my in-box yesterday I thought I had misread it. The concept of using cans of Red Bull to build your own unique augmented reality racing game for your iPhone seemed like a far-fetched concept. Amazing Red Bull has done exactly that.

To play simply arrange cans of Red Bull in the circuit you would like to race. Once you have created your perfect circuit use the Red Bull application to scan the tops of each can. The application uses Advanced Sensor Fusion (a combination of gyroscope, compass and accelerometer input) to track the motion of the phone between the cans and metaio’s natural feature tracking technology (the same technology used in the junaio browser) to identify the Red Bull cans.

All that wonderful data is then processed by the application to build a 3D track based on your unique design. If all that wasn’t enough you can also share the track with your friends and challenge them to beat your time.

The game is truly ground breaking and will be a tough app to beat in this years Readers Choice Awards. The game has been developed in conjunction with, which is a leader in uncovering remarkable uses for gameplay, animation, 3D and cross-platform creative execution.

Take a look at the game in action here.

The application is free and can be downloaded from the Apple App Store here.

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