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Home » Campaigns, General, News

You Sexy Lynx

Submitted by on Tuesday, 12 July 2011One Comment

lynx arIt seems that the world over Lynx are renowned for their funny deodorant adverts containing some of the hottest honeys you’re likely to see on TV. Even in Brazil recently I watched the Brazilian equivalent and it was just as fun.

The latest Lynx campaign involves angels falling from heaven. The marketing team liked the idea so much they decided to recreate the experience at London’s Victoria station earlier this month using augmented reality. In the live campaign a marker was placed on the floor telling people to look up. When a willing participant obliged they saw themselves on screen with a lovely angel. Many (and who wouldn’t) stopped to interact.

Sexy Lynx

Hopefully the rest of the world doesn’t have to endure the annoyingly repetitive Go Compare advert that they insist on showing every 3 minutes here in the UK. I hope never to see an AR version of that one.

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  • Augmented Reality at Munich Airport | Augmented Planet said:

    [...] year for implementations of augmented reality that involve the unsuspecting public. While the Lynx girls remains my all time favourite it does seem kind of fitting that we have time to squeeze in one more [...]

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