Adidas Augmented Reality Scotland
Adidas recently put together an augmented reality campaign in Scotland to promote the new official football kit. The campaign allowed passes by in a local shopping mall to have their pictures taken with the football players. It looks like a lot of fun.
This year the number of augmented reality marketing campaigns that have taken place in outdoor environments has increased. Marketers are definitely starting to see the potential and are cashing in on the viral aspect. I haven’t managed to stumbled across a live example myself yet but would be interested in hearing if you have.