Zugara Interview: The Future of Shopping
AP: How many live implementations are currently using your technology?
JB: Retailers in the U.K., Russia, Denmark, Italy, Poland and the U.S. currently have our technology live. All in all eight are currently live. And we recently signed retailers from Brazil, Malaysia, Turkey, and the Czech Republic.
AP: What feedback do you get from stores that use your technology?
JB: We’ve consistently seen four overarching pieces of feedback from retailers. First, they love the overall experience that it provides for their shoppers. Second, they like the fact that it works and is easy for the shopper to use. No downloads, no markers, no need to restart a browser, or any of that. Third, they like how easy it is to integrate into their existing sites. And finally, fourth, they love the ROI that they ultimately see from it.
AP: Do you get any feedback from consumers?
JB: Definitely. We’ve done a fair amount of usability testing with young women to get the UX to where it is today. And I’m not going to lie, it feels great to see how much they genuinely enjoy using the software. How much fun they have. But for us, the single most rewarding feedback we’ve received from a shopper was in a NY Times piece where the reporter had a young woman use our software. This young woman bought a dress because, as she says “seeing it on helped me decide”. Providing value for both shoppers and retailers is our goal. So it was great to see that.
AP: What is your revenue model, do you licence the technology to a store, do you provide an SDK, assist with creating 3D models etc?
JB: Our primary revenue model is licensing the software. That said, if a retailer wants to use our services to customize and integrate the software, that is definitely an option for them.
AP: How difficult is it to integrate the technology with a stores website?
JB: It’s not difficult at all. In an optimal scenario if a retailer is able to put dedicated resources on it, it can be done in a matter of days. But more often than not, when you factor in the realities of stake holder reviews and the like, it takes just a couple of weeks. For small retailers that probably don’t have a tech team on staff, we even have integration partners that can work to get them up and running for a nominal fee.
AP: How long does it take to create the 3D assets and if a shop has 1000s of items does it become difficult to implement?
JB: I love this question because it means we’re doing something right. The assets we use are actually 2D, not 3D. Using 3D assets poses a myriad of issues not the least of which is that they’re cost prohibitive to create. But we’re able to create 2D assets extremely cost effectively. So that really takes one of the pain-points away from retailers.
AP: What about costs, its it something that only large brands can afford to implement?
JB: Nope. Our licensing model is traffic driven, and scales with the size of the retailer.
AP: If there was one AR feature you could add to Social Shopper tomorrow what would it be?
JB: Without a doubt, that would be solving the “fit problem”. But the fact is, the computers and webcams we all have at home won’t allow us to deliver on the promise of fit. It’s just not doable. And that doesn’t even begin to address the asset issue, and the fact that the retail industry won’t be producing 3D assets in mass any time soon. I actually wrote about it on our blog: http://weareorganizedchaos.com/index.php/2011/07/07/why-the-webcam-social-shopper-isnt-a-virtual-fitting-room/
continued on page 3 (link below)