Zugara Interview: The Future of Shopping
AP: Do you see the iPad (or other tablet for that matter) as being part of an AR shopping experience?
JB:: Sure. But I think as an industry we need to be realistic about the penetration rate of the iPad today. More specifically the iPad2 as it’s the only model with a forward facing camera. They are amazing devices, don’t get me wrong, but the penetration rate of these devices is just a drop in the bucket when you compare it to global computer ownership. At the end of the day though, we need to think about using AR to facilitate amazing consumer experiences. If that’s on a tablet, then AR will be there. If it’s on the mirror in their bathroom or bedroom, then AR will ultimately be there too.
AP: If you had a crystal ball, how do you think AR will change the way we shop in the next 5-10 years?
JB: I think it will become a ubiquitous part of the experience that people will grow to expect. In store, at home on a laptop, or a TV. The “where” doesn’t matter, but it will always be an option for those that want it. It will always be a part of the experience. Now, add video conferencing to the equation and people will be able to shop together no matter what time it is, or how far apart they are physically. This is actually a technology we’re actively developing, and have already filed patents on.
AP: What do you think the next major leap in AR will be?
JB: We’re seeing more and more advanced cameras enter the consumer market place. For example the camera we see on the Microsoft Kinect. I think that as these cameras get smaller and cheaper we’ll see them added to more and more consumer devices. TVs, tablets, laptops, smart phones. And I think that when that happens, developers will have a field day. Everything will become much more interactive, and user interfaces will become significantly more natural. AR won’t be a technology that’s new and gimmicky. It will be an experience that consumers expect, like touch screens today.
AP: Aside from shopping what else are you working on?
JB: So the second part of our business is focused on creating webcam based brand engagements. Sometimes that results in a motion based adver-game. Sometimes it’s just a simple interactive engagement. Whatever we develop it’s really about accomplishing our client’s goals and objectives. So each execution is unique, and the strategy is specific for that client. We’ve had the good fortune to partner with some great agencies, and some amazing brands. Nesquik, Juicy Juice, Olay, National Guard, Muscle Milk, Orange, and AT&T among others.
AP: Before we finish, and thanks a bundle for your time. Is there anything else you want to add about the projects you are working on?
JB: Not really, but if anyone is interested in seeing our latest work, thoughts on the industry, or the data we’re seeing from our executions, please do check out our blog: www.weareorganizedchaos.com
AP: Jack, thanks again for taking the time to answer our questions about Zugara and best of luck for 2012. Readers, do take the time to try the demo at www.webcamsocialshopper.com and lets us have your thoughts on AR shopping.