Last year Samsung ran an augmented reality campaign to help consumers see how their range of flat screen TVs would look on their living room wall. Sony have jumped aboard the AR band wagon and …

It only seems like yesterday we had our very own Augmented Planet 2011 event in London. And lets not forget ARE 2011 or AR Summit.
If you missed those events or perhaps you didn’t get enough …

If you missed out on recent AR events, AR Summit, ARE2011 or our very own Augmented Planet 2011 but you still have the taste for seeing some exciting demos and mixing with the leaders in …

Firstly I know that summer has come and almost gone leaving us well into August so I’m a little ashamed to be talking about an Easter augmented reality application. The truth is my inbox is …

The trouble with mobile augmented reality games that use the camera feed for the background is the camera usage is entirely superficial. If you’re fighting aliens, watching them appear from the TV or in front …

It seems like only yesterday that augmented reality gaming consisted of games that simply enable the phones camera to provide an interesting backdrop. Thanks to tools from companies like String and Qualcomm (and of course …

I stuck my neck on the line at the beginning of the year and said that 2011 would be the year of face recognition. It’s nearly August and so far face recognition technology for mobile …

I have always been a sucker for anything zombie related. Games, books, movies and anything else you can throw at me. When the guys over at No, You Shut Up Games contacted me to tell …

There are a few demos that I like to show on those rare occasions when I get let loose in front of an audience to talk about augmented reality. One demo that I always like …

It seems that the world over Lynx are renowned for their funny deodorant adverts containing some of the hottest honeys you’re likely to see on TV. Even in Brazil recently I watched the Brazilian equivalent …

If you have ordered a copy of the Harry Potter and the Deathly Hallows part 2 video game be sure to visit the EA Harry Potter site (http://harrypotter.ea.com/ar) once it arrives for an interactive AR …

Every now and then I have a hunt to see what new augmented reality applications are around. From time to time I come across some strange ones, for instance the augmented reality pizza slicer application …

If you have an iPhone and you’re looking for a little natural feature tracking gaming, or just want to earn a few office guru points, take a look at the new(ish) AR!  Pirates game from …

It’s been awhile since my last blog. Finishing the Augmented Reality Browsers for Smartphones book took a lot out of me. For a while it was difficult to even look at a computer screen let …

I went to a String AR drinks evening in London a month or so ago. Since then I have been eagerly awaiting the launch of the SDK as I’m sure once it is released it’s …

Basketball fans with Android phones looking for a little augmented reality action take a look at the new Hoops AR game from Big Playar. The game which is free from the Android Market is a …

There was a time when getting from A to B relied on maps or directions from complete strangers. Then came the dedicated GPS navigation device which revolutionized the way we travelled and provided our cars …

WITZ, a popular TV program for pre-schoolers in Singapore has launched an augmented reality interactive campaign to bring the TV characters to life.
The software takes the form of markers that represent the main characters from …

Here are a couple of cool demo that show how augmented reality is being used for visualization. The first demo created by PROJEKTIL, a company based in Switzerland that specialize in visual art experiences, is …

Having just finished a post about the amazing String AR SDK I wanted to follow up with a post for those of you who are not developers. If you are looking for some cool augmented …

Many developers ask me about natural feature tracking SDKs for mobile devices.  One of the cool SDKs I like is the String SDK.
If you are already familiar with AR you’ll notice that String lives somewhere …

Natural Feature Tracking (NFT) solutions are become ever easier to create thanks to some great tools and SDKs that are beginning to appear. The latest to come my way is the IN2AR Flash Library.
Using NFT …