Zugara are the leaders in augmented reality ecommerece, we take the time to catch-up with them and quiz them about their Webcam Social Shopper application and the future of AR shopping on the internet.

2011 has been an interesting year for implementations of augmented reality that involve the unsuspecting public. While the Lynx girls remains my all time favourite it does seem kind of fitting that we have time …

GoldRun if you haven’t tried it is an augmented reality application for the iPhone that enables you to interact with virtual objects placed around the city. Unlike other apps that encourage users to interact with …

Adidas recently put together an augmented reality campaign in Scotland to promote the new official football kit. The campaign allowed passes by in a local shopping mall to have their pictures taken with the football …

Mercedes-Benz is the latest brand to get in on augmented reality bandwagon with the launch of not one but two augmented reality applications for iOS and Android. Unfortunately neither app is particularly impressive.
If you are …

Last year Samsung ran an augmented reality campaign to help consumers see how their range of flat screen TVs would look on their living room wall. Sony have jumped aboard the AR band wagon and …

It seems that the world over Lynx are renowned for their funny deodorant adverts containing some of the hottest honeys you’re likely to see on TV. Even in Brazil recently I watched the Brazilian equivalent …

If you have ordered a copy of the Harry Potter and the Deathly Hallows part 2 video game be sure to visit the EA Harry Potter site (http://harrypotter.ea.com/ar) once it arrives for an interactive AR …

WITZ, a popular TV program for pre-schoolers in Singapore has launched an augmented reality interactive campaign to bring the TV characters to life.
The software takes the form of markers that represent the main characters from …

Here are a couple of cool demo that show how augmented reality is being used for visualization. The first demo created by PROJEKTIL, a company based in Switzerland that specialize in visual art experiences, is …

Ground breaking augmented reality game from Red Bull. Sets the standard for future AR gaming

Canada’s Arcane Technologies have created an AR game that utilises your webcam and a marker for Best Buy that challenges you to score as many goals as possible in 2 minutes. The challenging part is you use a marker and gravity to control the hockey rink.

Zugara are somewhat experts in area of gesture recognition. If you have followed AR for a while you will know they are the brains behind the Fashionista application that enables consumers to try on clothes …

If you have a Facebook account take a look at the Smoki augmented reality game.
If you have no idea what Smoki’s are, think Wotsits if you’re British, think Cheetos if you’re from across the pond. …

Awesome Tron augmented reality demo. Battle with a light cycle on your PC

Followers of the blog will have seen a few media agencies blend augmented reality with promoting bands. AUGMEDIA in Germany are the latest agency to dabble and have produced Germany’s first augmented reality music video …

GR/DD has developed an innovative interactive augmented reality exhibit for the London Science Museum to enable visitors to understand the science behind climate change.  The exhibit located in the science gallery present the visitor with …

It’s good to see augmented reality being used for social change as well as selling products.
The latest campaign to use the junaio browser is from the German agency brand.david who have launched a campaign to …

Early last year we were lucky enough to have Holition, a leading provider of online interactive marketing and retail solutions at an Augmented Planet event in London. At the event Holition showed off their augmented …

Firstly, before we get to the competition, let me say that this campaign which launches Ecko’s Cut & Sew line is one of the most polished augmented reality examples I have seen for a while. It’s …

Metaio and their junaio augmented reality browser are busy working with partners to change how we interact with print. The latest campaign to use their junaio glue platform is the product of a collaboration between Sausalitos and Coke zero in Germany.

Buzz Lightyear gets the AR treatment just in time for Christmas.