Guinness has just completed a campaign in Ireland to promote the Six Nations Rugby Cup. The game featured head tracking augmented reality to create a player avatar that placed the player directly into the game.

There was a time when you’d be told not to play with your food, these days it’s practically mandatory. Keeping up the trend Boffswana have created a game for Saatchi & Saatchi NY and their client General Mills that enables kids to get a healthy breakfast and more importantly, 15 minutes of gaming before they go off to school.

When augmented reality glasses do finally arrive I have such high expectations for the services they will bring. Imagine all your favourite augmented reality applications rolled neatly into a standard pair of sunglasses.

The guys at Total Immersion are at it again, this time with this years summer blockbuster ‘Iron Man 2′. The latest augmented reality application from TI enables you to don the Iron Man helmet just by looking at the webcam. It looks pretty cool, the effect of being able to open the helmet just by pointing at the icon is awesome, as is the Iron Man vision

Check out the fantastic new augmented reality demo from Total Immersion for Coca-Cola Zero and the upcoming hit movie; Avatar. The demo uses marker based technology on a Coke Zero bottle to engage the viewer into the world of Avatar using cool 3D graphics and augmented reality technology

The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.

To celebrate the life of the king of pop, Michael Jackson, try the augmented reality demo and hold the man himself in your hands.

There was a time when playing with Lego meant a bit leap of imagination to bring the toys to life. Find out how Mataio and Vuzix are changing the way we will play with toys in the future.

Ikea are using augmented reality to help shoppers test out items in the home before going to the store.

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Ok this application is obviously not for us guys. We are happy visiting one shop, trying on one pair …

Twitter seems to have gone ARRR Zombie crazy today. Have you noticed how something gets pickup on Twitter and the world goes crazy for a few days, then a few weeks later someone else picks …

If you live in the UK (no doubt it’s on TV elsewhere as well) there is crazy advert on TV for Oasis. I’m not even going to attempt to explain it, see the picture below …

My mother always told me ‘don’t play with your food’. Papa John’s are encouraging you to do exactly that with their augmented reality pizza box.

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Well, the weekend is only a few short work hours away before freedom begins. So lets start with a couple of Star Trek augmented reality demos to help you pass the day, if you’re both …