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Articles in the Opinion Category

Share your AR opinion – Win A Pair of Smart Glasses
Wednesday, 17 Dec, 2014 – 9:37 | No Comment
Share your AR opinion – Win A Pair of Smart Glasses

Our good friends over at Wikitude are rounding off 2014 with an Augmented Reality Survey, to better understand the AR community’s needs and top feature requests to provide better AR solutions and experiences. And we …

AR Quad Copters – Not The Future Delivery Boy
Monday, 14 Apr, 2014 – 10:35 | No Comment
AR Quad Copters – Not The Future Delivery Boy

Over the weekend a buddy of mine was telling me how Amazon are going to be delivering packages via pilotless quad copters from early next year.
The first time I heard about Amazon’s plans for 30 …

From Gimmick to Given: Augmented Reality and the Future of Marketing
Monday, 29 Oct, 2012 – 8:30 | 10 Comments
From Gimmick to Given: Augmented Reality and the Future of Marketing

Guest post: Pierre Addoum is founder of Amudo LLC, an Augmented Reality company that helps businesses worldwide generate quality leads and improve customer loyalty.
It’s time to put away your old conceptions about Augmented Reality (AR). …

Augmented Reality Glasses – Over Hyped?
Wednesday, 20 Jun, 2012 – 19:33 | 5 Comments
Augmented Reality Glasses – Over Hyped?

Last week I was at AR Summit in London running a panel session on augmented reality and the opportunities for developers. Of course no discussion on AR would be complete without touching on Googles AR …

Augmented Reality Glasses: The ultimate Christmas gadget?
Thursday, 23 Feb, 2012 – 12:45 | 8 Comments
Augmented Reality Glasses: The ultimate Christmas gadget?

The New Times in the UK ran an interesting piece in their newspaper recently proclaiming that AR glasses will be here by the end of the year. Even better they went on to say that …

Has The Augmented Reality Bubble Burst?
Wednesday, 15 Feb, 2012 – 11:57 | 18 Comments
Has The Augmented Reality Bubble Burst?

Yesterday I read an interesting article on Wired where they issued an open letter to augmented reality. In their article they question where all the killer apps are and highlight the fact that AR is …

Zugara Interview: The Future of Shopping
Tuesday, 27 Dec, 2011 – 16:07 | 2 Comments
Zugara Interview: The Future of Shopping

Zugara are the leaders in augmented reality ecommerece, we take the time to catch-up with them and quiz them about their Webcam Social Shopper application and the future of AR shopping on the internet.

Change The Way You Shop With Webcam Social Shopper
Monday, 21 Nov, 2011 – 17:42 | 3 Comments
Change The Way You Shop With Webcam Social Shopper

Some years back I went to the first ARE event in San Mateo I had the pleasure of meeting with the guys from Zugara and seeing a live demo of their Webcam Social Shopper application. …

Augmented Reality and NFC. The wave of the future?
Thursday, 8 Sep, 2011 – 14:29 | 2 Comments
Augmented Reality and NFC. The wave of the future?

This morning a colleague of mine attended a talk about NFC (near field communications). The talk was aimed at how NFC is set to become the technology of the decade and the impact it will …

AR Book And PodCast
Wednesday, 4 May, 2011 – 21:14 | 2 Comments
AR Book And PodCast

Most of you probably know that late last year I decided it would be a good idea to write a book about augmented reality. I found a publisher and pitched the idea of a guide …

2012 The Year of Face Recognition
Friday, 11 Mar, 2011 – 11:13 | 5 Comments
2012 The Year of Face Recognition

While 2011 is being billed by industry experts as the year of the tablet I am going to make the early claim that 2012 will be the year of face recognition. Ever since seeing early demos of Augmented ID by Swedish company TAT which used the face recognition SDK by Polar Rose, it’s just been a matter of time before we have face recognition power in our smartphones.

Legal Aspects of Augmented Reality Development
Tuesday, 7 Sep, 2010 – 13:08 | 3 Comments
Legal Aspects of Augmented Reality Development

A must read if you are building augmented reality applications. What are your legal obligations, what happens if you fail to meet them and who will know? We talk to the Pillsbury Virtual World & Video Game attorneys Sean F. Kane and John L. Nicholson to get the inside scoop on what every developer needs to know about the law.

Augmented Reality glasses are at least 20 years away
Wednesday, 18 Aug, 2010 – 16:50 | 22 Comments
Augmented Reality glasses are at least 20 years away

When people ask me the ‘how far away’ question, they are asking about standalone augmented reality glasses that will enable us to interact with our surroundings and get real-time contextual information. i.e the Iron Man HUD view of the world.

Marketing tips for augmented reality developers
Friday, 30 Jul, 2010 – 22:06 | 3 Comments
Marketing tips for augmented reality developers

Since developers don’t necessary make the best marketers, today I thought I would offer up some quick start marketing tips for developers who have created their augmented reality application and want a head start with the marketing

Augmented reality gaming, a fad too far?
Tuesday, 20 Jul, 2010 – 16:11 | 6 Comments
Augmented reality gaming, a fad too far?

Nokia entered the augmented reality gaming market with a game called ‘Conspiracy For Good’. The game developed in conjunction with Tim Kring (the director of Heroes), sees players pit their wits against a corrupt company, using their Nokia device players can take on assignments in their city to help bring the company down.

Ambush marketing in the virtual space
Tuesday, 22 Jun, 2010 – 14:55 | 9 Comments
Ambush marketing in the virtual space

The whole ambush marketing thing is interesting, what happens if I go to the World Cup and use a product like TagDis and leave a graffiti tag to say ‘Drink Pepsi’ rather than Coke. The tag is left in virtual space but who controls that, who would even know? In the future will we see teams of branding police patrolling venues with mobile devices looking for virtual tags and advertising? Perhaps they already are.

Exclusive report: Augmented reality and the adult entertainment industry
Tuesday, 15 Jun, 2010 – 14:08 | 8 Comments
Exclusive report: Augmented reality and the adult entertainment industry

What has surprised me more than anything has been the lack of activity around augmented reality from the adult entertainment industries. Augmented reality would appear to be the ideal next generation technology that enables users to control their own movies but there is a distinct lack of content. So to answer the question, why is the adult entertainment industry not on the augmented reality bandwagon, we decide to ask the question to Quentin at Pink Visual, one of the leading mobile erotica companies around.

The Mobile Augmented Reality Competitive Landscape
Wednesday, 9 Jun, 2010 – 16:08 | 6 Comments
The Mobile Augmented Reality Competitive Landscape

Our research showed that there were 338 applications listed as ‘augmented reality applications’, plus we found a further 42 applications that were not listed as augmented reality applications but we included in our data. The total applications included in the data is 380 applications.

Microsoft Tags – 2D Mobile Tagging Barcodes
Tuesday, 1 Jun, 2010 – 15:45 | 2 Comments
Microsoft Tags – 2D Mobile Tagging Barcodes

I have been meaning to write about Microsoft Tags for a while, and since yesterday I was on a rant about QR Codes now is as a good a time as ever. Microsoft Tags and QR Codes are like peas in a pod. Both offer you dynamic links so you can update where the code points and both can give you rich stats enabling you to the monitor the efficiency of your campaign and well as track the geographic location of your visitors. So what’s so different about Microsoft Tags?

The Resurrection of QR Codes?
Monday, 31 May, 2010 – 16:34 | 8 Comments
The Resurrection of QR Codes?

Apparently Facebook are trying to resurrect QR Codes. Isn’t it time this technology be confined to history and the world moves on and embraces the future. A future where Markers give us the opportunity to interact with 3D and not simple redirection to a website?

Defining Augmentedness – What is mobile AR Part I The Camera
Thursday, 20 May, 2010 – 13:00 | 11 Comments
Defining Augmentedness – What is mobile AR Part I The Camera

Just what the hell is mobile augmented reality anyway. Is it any application that uses the camera or is there a level of augmentedness that the application must include?

Mobile Augmented Reality – The Marmite Problem
Wednesday, 21 Apr, 2010 – 12:49 | 12 Comments
Mobile Augmented Reality – The Marmite Problem

A lot of people will argue that the camera view serves no purpose. If you put your finger over the lenses the application doesn’t notice and carries on plotting the POIs regardless. Very true, but the usefulness depends on the data you are viewing and how you want to use it.