Some years back I went to the first ARE event in San Mateo I had the pleasure of meeting with the guys from Zugara and seeing a live demo of their Webcam Social Shopper application. …

Last year Samsung ran an augmented reality campaign to help consumers see how their range of flat screen TVs would look on their living room wall. Sony have jumped aboard the AR band wagon and …

If you have ordered a copy of the Harry Potter and the Deathly Hallows part 2 video game be sure to visit the EA Harry Potter site (http://harrypotter.ea.com/ar) once it arrives for an interactive AR …

Natural Feature Tracking (NFT) solutions are become ever easier to create thanks to some great tools and SDKs that are beginning to appear. The latest to come my way is the IN2AR Flash Library.
Using NFT …

Earlier in the year I wrote a post to say that 2011 will be the year of face tracking and face recognition. On cue is the latest face tracking SDK from the German based company, …

Any augmented reality demo in my opinion is only as good as the 3D model that it displays. Users don’t care about the underlying AR engine or how long it took the developer to write. …

There are only 33 days left till Augmented Planet 2011 and a mere 2 days remaining to take advantage of the early bird discount price for £79 for the two day conference.
June is a great …

Canada’s Arcane Technologies have created an AR game that utilises your webcam and a marker for Best Buy that challenges you to score as many goals as possible in 2 minutes. The challenging part is you use a marker and gravity to control the hockey rink.

If you have just brought yourself a nice shiny new iPad 2 and you’re looking for an app to show it off to your friends, keep an eye out for the fourth coming AR Magic …

Zugara are somewhat experts in area of gesture recognition. If you have followed AR for a while you will know they are the brains behind the Fashionista application that enables consumers to try on clothes …

If you have a Facebook account take a look at the Smoki augmented reality game.
If you have no idea what Smoki’s are, think Wotsits if you’re British, think Cheetos if you’re from across the pond. …

HIT Lab NZ, one of my favourite innovating augmented reality companies has just posted a new video to showcase their Holoplanets interactive science exhibit that teaches users about the planets in the solar system.
With the …

If you are new to augmented reality and looking to explore the possibilities on what the technology allows you to do, then take a look at this demo from Source Bits.
For newbies, just print the …

Awesome Tron augmented reality demo. Battle with a light cycle on your PC

Early last year we were lucky enough to have Holition, a leading provider of online interactive marketing and retail solutions at an Augmented Planet event in London. At the event Holition showed off their augmented …

If you are looking for a bit of augmented reality fun this morning with a healthy mix of gesture recognition thrown in for good measure. Take look at the latest augmented reality game from Zugara.
Zugara …

Looking for that cutting edge over your competitors when looking for your next role? why not give your CV an augmented reality make over to stand out from the crowd

We have spoken about tryvertising before on Augmented Planet. Tryvertising if you are not familiar with the term enables a consumer to become familiar with a product without actually owning it. Augmented reality is a classic enabler with many solutions out there, for example you can see how a sofa will look in your living room without buying it, try a camera, or even test a 3D TV.

Currently appearing on the backs of special promotional wrappers of the chocolate bar Kit Kat is a special augmented reality enabled video single from Scouting for Girls

Greeting cards have evolved over the past few decades from their “simple” paper and ink origins to today’s technical wonders with metallic foils, 3D panels, and music-playing chips.

Every now and then an augmented reality concept will popup that you know will never see the light of day no matter how much you want it. AR Monopoly is a good example of what looks like a university project based around the famous board game.

The latest demo to hit the web is for Soccer City which is one of the major showcase stadiums that will play host during the Cup. It’s a simple run of the mill demo, just print the marker and hold it up to your webcam and move around the stadium in 3D