Every now and then an augmented reality concept will popup that you know will never see the light of day no matter how much you want it. AR Monopoly is a good example of what looks like a university project based around the famous board game.

The latest demo to hit the web is for Soccer City which is one of the major showcase stadiums that will play host during the Cup. It’s a simple run of the mill demo, just print the marker and hold it up to your webcam and move around the stadium in 3D

Try the new Pringles augmented reality demo for Facebook and control your very own Peter Crouch. The application uses a marker and gesture recognition to control the player. Just move your hand over the desired action and your very own Crouch will do the desired move.

Augmented reality marketing campaigns are getting more and more complex with advertisers looking to engage consumers with their campaigns to provide a better ROI, and of course help the campaign go viral. Hotels.com is the latest big brand to test the water with augmented reality, and they have done an excellent job with consumer engagement.

The Gorillaz new album, Plastic Beach is out and to launch the album as well as promote the forth coming ‘Escape to the Plastic Beach’ tour with some fanfare, a rather tasty augmented reality campaign has been created.

Doing a bit of digging this morning, it looks like Disney are about to launch an augmented reality game called Concert Mayhem which is based around characters from the new I’m In The Band sitcom.

There was a time when you’d be told not to play with your food, these days it’s practically mandatory. Keeping up the trend Boffswana have created a game for Saatchi & Saatchi NY and their client General Mills that enables kids to get a healthy breakfast and more importantly, 15 minutes of gaming before they go off to school.

The guys at Total Immersion are at it again, this time with this years summer blockbuster ‘Iron Man 2′. The latest augmented reality application from TI enables you to don the Iron Man helmet just by looking at the webcam. It looks pretty cool, the effect of being able to open the helmet just by pointing at the icon is awesome, as is the Iron Man vision

Augmented reality is changing the way we read. Take a look at this augmented reality Star Wars comic and how augmented reality brings the comic to life.

It’s is nice simple game where you balance the egg for as long as possible by holding the marker in front of your webcam and prevent the egg from rolling off the board for the required time.

Total Immersion, the people behind great demos such as Avatar, Coke, Citroen + many more had a great spot on the Sky News Technology Unplugged program.

Take a look at Myles Pelton from Total Immersion in action.

Check out the fantastic new augmented reality demo from Total Immersion for Coca-Cola Zero and the upcoming hit movie; Avatar. The demo uses marker based technology on a Coke Zero bottle to engage the viewer into the world of Avatar using cool 3D graphics and augmented reality technology

Ingloble Technologies have released the first ever augmented reality greetings card service which is a dream come true to people like me. I can send a free greetings card that uses augmented reality and send a greetings card that will be remembered. The service works really well and is bound to be sure fire hit this Christmas. Just visit www.arwishes.com to design your card, select the image and a music track, enter the recipients name and a message then hit send and you’re done.

There has been some cool business cards in the past but I love this one. The integration with Twitter is cool

An absolutely must try augmented realty music video from Lost Valentinos. Have endless fun building your own music video and interacting with the band.

The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.

To celebrate the life of the king of pop, Michael Jackson, try the augmented reality demo and hold the man himself in your hands.

Say goodbye to static pictures and boring text in magazine’s and newspapers. Print could be changing forever. In the augmented world of tomorrow paper will be the key to full motion video and interactive digital content.

Ikea are using augmented reality to help shoppers test out items in the home before going to the store.

Go get yourself another cup of coffee and before you dive into a weekends worth of unread emails have a go at this flash based augmented reality game titled the Five Lives of Criss Angel. The …

From the same people that brought you the AR Shopper application comes CannonBallz.
The premise of the game is simple, visit the webpage, allow the application to use your webcam then dodge the cannon balls that …

Here’s and interesting idea from Mattel to bring action figures from the James Cameron Avatar movie to life. You buy the toys, each of comes with an iTag. The iTag can be scanned with any …