This week, AutoTrader have enhanced their iPhone application by adding augmented reality and allowing users to search for cars for sale in their local area, similar to ones that they snap with their iPhones camera.

Stuck for a beer? Tiger Beer is here. Tiger Beer are the latest brand to throw their hat in to the ring and release an augmented reality iPhone application. Like all augmented reality applications we have seen, it has an AR view, hold the device up and see the results in the camera view, or see them in a map. Nothing new there. But it seems that advertisers are finally catching on to the whole concept of augmented reality as a branding platform.

The latest update of the Wikitude World Browser hits the iPhone store. We take a very early look to see whats new, whats hot, and whats not.

We continue to look at every augmented reality iPhone application available in the Apple appstore. Today we look at navigation.

Now is a good time to be thinking about releasing an augmented reality application, but what’s out there in the appstore already? Searching the appstore for ‘augmented reality’ used to produce a single page of results, these days there are hundreds of apps all fighting for your attention and hard earned pennies. We thought we would take a look and see what applications are available. Welcome to part one of the ultimate guide to iPhone augmented reality applications.

Layar finally comes to the iPhone, has this highly anticipated augmented reality application been worth the wait?

The latest augmented reality mobile application for the iPhone enables you to find your way around London on the trains and buses. Additional POIs help you to find food, wifi points or find all the major London sights. With the London Bus application you’ll make the most of your visit to the city.

Whether you are a tourist or a cockney sparrow you need never be lost in the city of London again. Is this this iPhone application that every Londoner must have?

If you have an iPhone then check out the hidden augmented reality Easter egg feature in the Yelp application. It’s Layar on your iPhone.

Sequence Point Software release an update to their Symbian based Augmented Reality application, ARound.

From the same people that brought you the AR Shopper application comes CannonBallz.
The premise of the game is simple, visit the webpage, allow the application to use your webcam then dodge the cannon balls that …

Nokia owners rejoice, at least if you are a N97 owner.  Over the last few months every AR application has been for the iPhone or Android devices and no doubt you have started to feel …

The most impressive augmented reality demos I have seen to date have come from the guys at HIT Lab NZ. Not only have they been doing fantastic stuff, but unlike a lot of the demos …

Floating around on Twittersphere this morning is a very interesting article on the augmented reality hype cycle. (read here)
The article that breaks down the technology in to 4 stages:

Level 0 – Physical World Hyper …