There was a time when you’d be told not to play with your food, these days it’s practically mandatory. Keeping up the trend Boffswana have created a game for Saatchi & Saatchi NY and their client General Mills that enables kids to get a healthy breakfast and more importantly, 15 minutes of gaming before they go off to school.

Augmented reality is here, but what services will we be using in the next 10+ years, how will augmented reality change our lives?
Imagine the future where augmented reality interacts with your surroundings to give you contextual information and services. Think about multiplayer games were you are able to compete with players in different countries or even personal navigation systems that will help find you way anywhere.
We take a look at the future.

This week, AutoTrader have enhanced their iPhone application by adding augmented reality and allowing users to search for cars for sale in their local area, similar to ones that they snap with their iPhones camera.

Today’s augmented reality games are a fun affair, shoot a few aliens, blow up a few planes, or put out a few fires all from the comfort for your own home. The only danger is banging your knee on a table as you turn around. But as technology gets more sophisticated and graphics get better, what are the implications of augmented reality games, will the technology make them to hot to handle?

You want Robot Vision? LinceoVR is a set of tools that enable developers to build augmented reality content, using their SDK a mash-up has been created that allows the Rovio web-cam to recognise markers turning the robot into a games platform.

We continue to look at every augmented reality iPhone application available in the Apple appstore. Today we look at navigation.

Imagine using your mobile device to point at any player at a sporting event and being able to have access to related statistics. How far that player has ran, how many goals he has scored as well as other useful information. EYEPLY are a start-up company that are working on such solutions. The future may not be as far away as you think.

Check out the fantastic new augmented reality demo from Total Immersion for Coca-Cola Zero and the upcoming hit movie; Avatar. The demo uses marker based technology on a Coke Zero bottle to engage the viewer into the world of Avatar using cool 3D graphics and augmented reality technology

Ingloble Technologies have released the first ever augmented reality greetings card service which is a dream come true to people like me. I can send a free greetings card that uses augmented reality and send a greetings card that will be remembered. The service works really well and is bound to be sure fire hit this Christmas. Just visit www.arwishes.com to design your card, select the image and a music track, enter the recipients name and a message then hit send and you’re done.

We hear all the time about how augmented reality is going to change our lives and bring the education experience to life. Everything from changing our printed books by including rich interactive multimedia to the way we experience a trip to the museum.

There was around 75 people who make the event andfFeedback from everyone I spoke to has been extremely positive, it’s something that you’d like us to do again. A few people offered to donate a venue for next time which will be fantastic, we’ll try to get a beer sponsor as well. We will look at planning another event for April so we hope to see you again.

Bit of a late blog today, it’s been a busy day. Most of it has been spent preparing slides and demos for next week. The rest of it has been spent in the garage trying …

There has been some cool business cards in the past but I love this one. The integration with Twitter is cool

An absolutely must try augmented realty music video from Lost Valentinos. Have endless fun building your own music video and interacting with the band.

If you play video games then you’ll love this top 10 countdown of augmented reality concept games.

The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.