The touch sensitive screen replaces the printed store guide that shoppers use to navigate around a mall. It works by projecting an interactive display on a screen. As the screen is touch sensitive, shoppers are able to pull up information about stores along with floor plans.

Since every shopper is a different hight, it automatically detects the viewer’s height and calibrates itself accordingly.

I came across an augmented reality demo a few weeks back that showed real-time tracking of players in a football game to show when they strayed offside. Assuming it is real, the most interesting bit is that the description says ‘based on Layar technology’

What has surprised me more than anything has been the lack of activity around augmented reality from the adult entertainment industries. Augmented reality would appear to be the ideal next generation technology that enables users to control their own movies but there is a distinct lack of content. So to answer the question, why is the adult entertainment industry not on the augmented reality bandwagon, we decide to ask the question to Quentin at Pink Visual, one of the leading mobile erotica companies around.

With augmented reality companies are looking at how they can build targeted campaigns to get the best return on their investment, and this means understanding their customer. The technology already exists where digital signage is able to recognise if the person passing is a male or female, young or old, happy or sad and then choose what advertisement it should display.

Augmented reality is here, but what services will we be using in the next 10+ years, how will augmented reality change our lives?
Imagine the future where augmented reality interacts with your surroundings to give you contextual information and services. Think about multiplayer games were you are able to compete with players in different countries or even personal navigation systems that will help find you way anywhere.
We take a look at the future.

Today’s augmented reality games are a fun affair, shoot a few aliens, blow up a few planes, or put out a few fires all from the comfort for your own home. The only danger is banging your knee on a table as you turn around. But as technology gets more sophisticated and graphics get better, what are the implications of augmented reality games, will the technology make them to hot to handle?

Augmented reality is the latest greatest craze, but is it good? Are we sharing to much information with the world and leaving ourselves open for exploitation in the future? What are the negatives and when will AR come back and bite us on the arse. Ban it now before it’s to late. The case against augmented reality.

Imagine using your mobile device to point at any player at a sporting event and being able to have access to related statistics. How far that player has ran, how many goals he has scored as well as other useful information. EYEPLY are a start-up company that are working on such solutions. The future may not be as far away as you think.

Rouli at ARTimes has been running a series of predictions this week on what experts in augmented reality predict will happen in 2010. Yesterday Rouli published my predictions, today I take a look at each of my predictions and explain my rational and whether or not I still believe.

Google Goggles must have the CEOs of the various augmented reality browser companies laying awake at night as Google are about to change the way location aware augmented reality browsers work.

There was a time when playing with Lego meant a bit leap of imagination to bring the toys to life. Find out how Mataio and Vuzix are changing the way we will play with toys in the future.

Imagine getting a terminator eye view of the world around you. Well the future is a lot closer than you think with work on augmented reality contact lenses being tested.