With augmented reality companies are looking at how they can build targeted campaigns to get the best return on their investment, and this means understanding their customer. The technology already exists where digital signage is able to recognise if the person passing is a male or female, young or old, happy or sad and then choose what advertisement it should display.

Augmented reality is the latest greatest craze, but is it good? Are we sharing to much information with the world and leaving ourselves open for exploitation in the future? What are the negatives and when will AR come back and bite us on the arse. Ban it now before it’s to late. The case against augmented reality.

Now is a good time to be thinking about releasing an augmented reality application, but what’s out there in the appstore already? Searching the appstore for ‘augmented reality’ used to produce a single page of results, these days there are hundreds of apps all fighting for your attention and hard earned pennies. We thought we would take a look and see what applications are available. Welcome to part one of the ultimate guide to iPhone augmented reality applications.

Just a quick happy Christmas post today as I know many of you are finishing work for the holiday.  I’m behind with blogging, emails, and twitter as I am on holiday in Brazil and getting …

The leading augmented reality browsers applications for the Goggle Android platform come to the iPhone

The AugmentedPlanet business directory is now live! If you are a player in the augmented reality space, or a developer with augmented reality development experience looking for projects make sure you get listed. It’s completely free.

From time to time I receive emails asking ‘do you know a developer familiar with developing augmented reality applications for ‘iPhone/Android/Symbian/Desktop/Web/etc’.
If you develop augmented reality applications and are interested in refrals (I’m not looking for …

I met up last night with a buddy of mine who is doing his MBA. I’ve had a burning idea for mobile a augmented reality  application for awhile now and wanted to run it past …