Google Goggles must have the CEOs of the various augmented reality browser companies laying awake at night as Google are about to change the way location aware augmented reality browsers work.

Google have just announced their first augmented reality application for the Android device. Google Googles for the Android allows users to search by taking pictures of real world objects and having Google provide related information. However unlike existing augmented reality browsers that rely on a compass and location based services to provide search data Google Goggles uses LBS and image recongition.

Floating around on Twittersphere this morning is a very interesting article on the augmented reality hype cycle. (read here) The article that breaks down the technology in to 4 stages: Level 0 -- Physical World Hyper Linking Level 1 -- Marker Based AR Level 2 -- Markerless AR Level 3 -- Augmented Vision Right now we are [...]