You may have seen that Layar recently released Layar Vision as a beta for Android. What’s more, if you’re the creative type then you have the opportunity to win a share of $55,000. Layar if …

Non developers can now add augmented reality content to Layar via a Goggle Maps interface. No programming experience is necessary

It’s interesting how advertisers are using augmented reality as a marketing vehicle to promote their products and build engaging content for consumers. One of the latest examples is the Audi layer developed by AR Door and Russian advertising agency, Rodnaya Rech.

I came across an augmented reality demo a few weeks back that showed real-time tracking of players in a football game to show when they strayed offside. Assuming it is real, the most interesting bit is that the description says ‘based on Layar technology’

Layar was pulled from the appstore a month or so back but makes it’s return with version 3.0. An update with new 3D layers. Has it been worth the wait? Layar fans may want to skip today’s blog and get themselves a cup of coffee.

If you have an idea for a new layer but have been put off developing it because there is no revenue opportunities then good news. Layar announce that from mid March developers will have the option to produce both free and chargeable content. Layar are making a serious bid to become the augmented reality application store for all devices.

Layar 3.0 is now available in the Android Marketplace. The Beatles Tour developed by a London based company and fellow augmented reality blogger is one of the most exciting launch layers available. Start the tour, and you are guided to the first location where you have a unique picture opportunity with Ringo, Paul, John and George on the famous zebra crossing in Abbey Road

Part 2 of the head to head augmented reality browser challenge. We test several augmented reality applications on our tourist tour of London. Can you use a browser as your tour guide?

There was around 75 people who make the event andfFeedback from everyone I spoke to has been extremely positive, it’s something that you’d like us to do again. A few people offered to donate a venue for next time which will be fantastic, we’ll try to get a beer sponsor as well. We will look at planning another event for April so we hope to see you again.

We compare several of augmented reality browsers head to head in our test to find local food. Are they actually any use?

Layar announce they are coming to Symbian early next year and we eagerly await Metaio’s new Junaio browser for the iPhone.

Layar finally comes to the iPhone, has this highly anticipated augmented reality application been worth the wait?

New videos from Layar and Nokia to share their augmented reality vision’s of the future. Hit or miss?