GoldRun if you haven’t tried it is an augmented reality application for the iPhone that enables you to interact with virtual objects placed around the city. Unlike other apps that encourage users to interact with …

Adidas recently put together an augmented reality campaign in Scotland to promote the new official football kit. The campaign allowed passes by in a local shopping mall to have their pictures taken with the football …

Mercedes-Benz is the latest brand to get in on augmented reality bandwagon with the launch of not one but two augmented reality applications for iOS and Android. Unfortunately neither app is particularly impressive.
If you are …

Last year Samsung ran an augmented reality campaign to help consumers see how their range of flat screen TVs would look on their living room wall. Sony have jumped aboard the AR band wagon and …

It seems that the world over Lynx are renowned for their funny deodorant adverts containing some of the hottest honeys you’re likely to see on TV. Even in Brazil recently I watched the Brazilian equivalent …

Awesome Tron augmented reality demo. Battle with a light cycle on your PC

Followers of the blog will have seen a few media agencies blend augmented reality with promoting bands. AUGMEDIA in Germany are the latest agency to dabble and have produced Germany’s first augmented reality music video …

Early last year we were lucky enough to have Holition, a leading provider of online interactive marketing and retail solutions at an Augmented Planet event in London. At the event Holition showed off their augmented …

Firstly, before we get to the competition, let me say that this campaign which launches Ecko’s Cut & Sew line is one of the most polished augmented reality examples I have seen for a while. It’s …

Metaio and their junaio augmented reality browser are busy working with partners to change how we interact with print. The latest campaign to use their junaio glue platform is the product of a collaboration between Sausalitos and Coke zero in Germany.

Buzz Lightyear gets the AR treatment just in time for Christmas.

If you are looking for a bit of augmented reality fun this morning with a healthy mix of gesture recognition thrown in for good measure. Take look at the latest augmented reality game from Zugara.
Zugara …

Looking for that cutting edge over your competitors when looking for your next role? why not give your CV an augmented reality make over to stand out from the crowd

We have spoken about tryvertising before on Augmented Planet. Tryvertising if you are not familiar with the term enables a consumer to become familiar with a product without actually owning it. Augmented reality is a classic enabler with many solutions out there, for example you can see how a sofa will look in your living room without buying it, try a camera, or even test a 3D TV.

To give consumers a taste of the new Scion 2011tC which is hitting the market on October 1st, Scion created an augmented reality game where players take control of the new tC and steer it around a virtual city full of obstacles designed to slow the driver down.

It’s interesting how advertisers are using augmented reality as a marketing vehicle to promote their products and build engaging content for consumers. One of the latest examples is the Audi layer developed by AR Door and Russian advertising agency, Rodnaya Rech.

These special stamps celebrate the 50th anniversary of the building of British Rail’s last steam locomotive Evening Star Royal Mail. When activated using the junaio augmented reality browser available free for iPhone and Android users, users are able to watch a short video of Bernard Cribbins exciting the poem ‘Night Mail’.

Since developers don’t necessary make the best marketers, today I thought I would offer up some quick start marketing tips for developers who have created their augmented reality application and want a head start with the marketing

Try the new Pringles augmented reality demo for Facebook and control your very own Peter Crouch. The application uses a marker and gesture recognition to control the player. Just move your hand over the desired action and your very own Crouch will do the desired move.

Augmented reality marketing campaigns are getting more and more complex with advertisers looking to engage consumers with their campaigns to provide a better ROI, and of course help the campaign go viral. Hotels.com is the latest big brand to test the water with augmented reality, and they have done an excellent job with consumer engagement.

The Gorillaz new album, Plastic Beach is out and to launch the album as well as promote the forth coming ‘Escape to the Plastic Beach’ tour with some fanfare, a rather tasty augmented reality campaign has been created.

Users who take part are able to try on the range of Tissot watches by holding up their wrist to the camera and seeing the watch appear on their wrist.