Users who take part are able to try on the range of Tissot watches by holding up their wrist to the camera and seeing the watch appear on their wrist.

There was a time when you’d be told not to play with your food, these days it’s practically mandatory. Keeping up the trend Boffswana have created a game for Saatchi & Saatchi NY and their client General Mills that enables kids to get a healthy breakfast and more importantly, 15 minutes of gaming before they go off to school.

Check out the fantastic new augmented reality demo from Total Immersion for Coca-Cola Zero and the upcoming hit movie; Avatar. The demo uses marker based technology on a Coke Zero bottle to engage the viewer into the world of Avatar using cool 3D graphics and augmented reality technology