Stuck for a beer? Tiger Beer is here. Tiger Beer are the latest brand to throw their hat in to the ring and release an augmented reality iPhone application. Like all augmented reality applications we have seen, it has an AR view, hold the device up and see the results in the camera view, or see them in a map. Nothing new there. But it seems that advertisers are finally catching on to the whole concept of augmented reality as a branding platform.

You want Robot Vision? LinceoVR is a set of tools that enable developers to build augmented reality content, using their SDK a mash-up has been created that allows the Rovio web-cam to recognise markers turning the robot into a games platform.

Say augmented reality to any iPhone owner and they'll say Wikitude or Layar. A detailed scan through the appstore shows there are more browsers than any other category of mobile augmented reality application. We continue the ultimate guide to iPhone augmented reality and focus on the augmented reality browser. Are there any threats to the Wikitude crown? What's hot and what's not.

Building augmented reality applications presents developers with a unique challenge. How do you build a user interface that presents a large amount of data to users, data that needs to reflect distance and location, and may have multiple data in the same location. Visually laying out that data is challenging. We look at some of the unique approaches some developers are taking to solve this problem.

Augmented reality is the latest greatest craze, but is it good? Are we sharing to much information with the world and leaving ourselves open for exploitation in the future? What are the negatives and when will AR come back and bite us on the arse. Ban it now before it's to late. The case against augmented reality.

Imagine using your mobile device to point at any player at a sporting event and being able to have access to related statistics. How far that player has ran, how many goals he has scored as well as other useful information. EYEPLY are a start-up company that are working on such solutions. The future may not be as far away as you think.

The votes have been counted for the first ever Augmented Planet Readers Choice awards. We asked you the readers to vote for the augmented reality applications and demos that have caught your eye in 2009. We are pleased to annouce the winners are:

Rouli at ARTimes has been running a series of predictions this week on what experts in augmented reality predict will happen in 2010. Yesterday Rouli published my predictions, today I take a look at each of my predictions and explain my rational and whether or not I still believe.

Google Goggles must have the CEOs of the various augmented reality browser companies laying awake at night as Google are about to change the way location aware augmented reality browsers work.

Parallel Kingdom is a massively multi-player online role playing game that takes place around you. The game uses GPS to figure out your location and places the character directly in your neighbourhood where you can explore, declare war on other players or just fight the many creatures that live there

Interested in learning more about augmented reality? Get some tips from a company that have no less than 10 augmented reality applications for the iPhone and find out more about their future roadmap.