Awesome Tron augmented reality demo. Battle with a light cycle on your PC

We have spoken about tryvertising before on Augmented Planet. Tryvertising if you are not familiar with the term enables a consumer to become familiar with a product without actually owning it. Augmented reality is a classic enabler with many solutions out there, for example you can see how a sofa will look in your living room without buying it, try a camera, or even test a 3D TV.

The guys at Total Immersion are at it again, this time with this years summer blockbuster ‘Iron Man 2′. The latest augmented reality application from TI enables you to don the Iron Man helmet just by looking at the webcam. It looks pretty cool, the effect of being able to open the helmet just by pointing at the icon is awesome, as is the Iron Man vision

Check out the fantastic new augmented reality demo from Total Immersion for Coca-Cola Zero and the upcoming hit movie; Avatar. The demo uses marker based technology on a Coke Zero bottle to engage the viewer into the world of Avatar using cool 3D graphics and augmented reality technology